Yulie - The Cacao Room
Barista

The Cacao Room - St. Petersburg, Florida
Cacao is growing in popularity in the US and other parts of the world.
Yulie’s dream is to open a Cafe in St. Petersburg and introduce the unique taste and benefits of cacao to this region.
In addition to serving authentic cacao drinks, Yulie will also offer coffee and baked goods.
When they enter the Cafe, customers will not only be treated to wonderful tastes and smells, but they will also learn about the historical importance cacao played in ancient South American cultures both for medicinal and ceremonial purposes.

Yulie's
Challenge
Yulie was born in Columbia moved to the US with her family while she was young. She currently works in the legal profession, but her passion is traveling, learning about different cultures and helping people live healthier lives. Yulie grew up drinking cacao that her grandmother made and it is these memories that have stuck with her. During one trip to Mexico, Yulie discovered a Cacao Cafe and since that time, it has been her dream to bring the taste of Cacao to the US. In order to achieve her dream, Yulie has asked CHARGE to help her develop a Business Plan that will include Operation, Marketing and Financial Plans as well as a summary presentation that she can pitch to potential investors. By completing this work, CHARGE hopes to make Yulie’s dream of owning a Cacao Cafe a reality.
MARKETING
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Name selection and logo design
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New Website
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New Social Media Platform
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Pre-Launch Marketing Campaign
OPERATIONS
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Research on Cacao and Coffee Supply chain and distributors
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Research on best locations for Cafe and leasing cost and options
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Research on HR and IT to run business
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Operation Plan to be included in Business Plan
FINANCE
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Pro-Forma P&L
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Balance Sheet
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Cash Flow Statement
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1st year Budget
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Scenario analysis
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Business Plan to present to potential investors

CHARGE Team for Yulie
PROJECT DIRECTOR
Keith Glovins

MARKETING TEAM
Morgan Esham
Successfully led the Marketing Team
in Yulie's project
OPERATIONS TEAM
Zoe Papageorgiou
Led a team of interns dedicated to research and supply chain to help Yulie's business grow
FINANCE TEAM
Ekaterina Grib & Daniel Mitchell
Collaborated with the Investment Banking society to help Yulie develop her financials
















